MEDICAL AESTHETICS WEBSITE DESIGN

Turn your medical aesthetics website into a 24/7 patient acquisition machine

Most medical aesthetics websites are passive. They look nice, but they don't really bring in more patients. At FAMGO, we help aesthetic clinics turn their websites into 24/7 patient acquisition systems with conversion-focused web design.

Genesis Health Clinic medical aesthetics website design thumbnail
Close-up of a smiling woman receiving a aesthetics injection near her eye from a gloved hand.
Skin concerns section design on Genesis Health Clinic's medical aesthetic website
Top navigation bar in Traditional Chinese for Genesis Health Clinic's medical aesthetic website design
Laptop showcasing the contact info section of Genesis Health Clinic's medical aesthetics website design
Genesis Health Clinic medical aesthetic website in Traditional Chinese copy
Genesis Health Clinic medical aesthetic website in mobile view grids
Laptop, tablet, and mobile views of the Calgary-based Genesis Health Clinic's medical aesthetics website
Homepage of Genesis Health Clinic Calgary medical aesthetics website designed by FAMGO Design
Collage of Genesis Health Clinic's mobile site, featuring diverse, smiling individuals. Includes skincare procedures, glowing skin, and text on aesthetic care benefits. Bright, fresh tone.
Toronto True Jesus Church's Upcoming Events page design. 多倫多真耶穌教會活動頁面設計。
Close-up of a smiling woman receiving a aesthetics injection near her eye from a gloved hand.
Homepage of Genesis Health Clinic Calgary medical aesthetics website designed by FAMGO Design
Laptop, tablet, and mobile views of the Calgary-based Genesis Health Clinic's medical aesthetics website
Collage of Genesis Health Clinic's mobile site, featuring diverse, smiling individuals. Includes skincare procedures, glowing skin, and text on aesthetic care benefits. Bright, fresh tone.
Genesis Health Clinic medical aesthetic website in Traditional Chinese copy
Laptop showcasing the contact info section of Genesis Health Clinic's medical aesthetics website design
Genesis Health Clinic medical aesthetic website in mobile view grids
Top navigation bar in Traditional Chinese for Genesis Health Clinic's medical aesthetic website design
Before & after section of Genesis Health Clinic medical aesthetics website design
THE PROBLEM

You've got a website, but it doesn't bring in more patients

A well-run aesthetic clinic loses patients every day to a weaker competitor with a better website. Not because they're better at what they do, but because their digital presence earns trust faster. Here's what we see most often:

Your website exists only as a "online brochure"

The site looks fine, but it's not doing anything. Potential patients don't know what sets your clinic apart. There isn't enough trust or a clear reason to book.

People can't find you on page 1 of Google Search

Patients searching "botox [your city]" or "lip filler near me" cannot find your clinic. Your website is buried in page 2 or further back. People rarely go past page 1 on Google.

Website isn't attracting your target demographics

Your website’s messaging is likely too diluted. By attempting to appeal to the masses, you lose the ability to connect with your ideal patient.

Website design looks and feels outdated

If your website looks outdated, patients assume your results are too. Don't let an outdated site undermine your expertise before they've even seen your work.

Your staff struggle to update the website

Your team should focus on patients, not troubleshooting. We build on user-friendly systems that make updating your site as simple as using Microsoft Word.

Your clinic has outgrown the current website

What worked when you launched is now holding you back. Your current website limits your ability to add patient forms, high-res galleries, or other functionalities.

Genesis Health Clinic medical aesthetic website in mobile view grids
WHY FAMGO

16 years of professional web design experience

FAMGO brings 16 years of conversion-focused design across industries into medical aesthetics. Our diverse experience allows us to know what actually moves people psychologically to act, not just what looks nice.

We build patient acquisition systems designed around how your ideal patient discovers, evaluates, and decides to book. Every element of the site has a job to do.

WHAT WE BUILD

Med aesthetics web design that combines business & design

Our focus is not on trends or gimmicks. It’s on clarity, usability, and helping visitors take the next meaningful steps in booking a consultation or a treatment.

Rank higher on Google & other search engines

We optimize your site's structure and content so people can easily find your clinic when they search online.

Increase qualified online inquiries & patients

We optimize the website user experience and journey to guide visitors toward in-person booking or contact.

Conversion-focused service & treatment pages

We structure content and navigation so patients feel welcomed and informed from their first click.

Premium branding & visual design

We build custom, high-end visuals that separate you from the competition and turn your website into a premium brand.

Function well on mobile or any screen size

We build responsive websites so they look and work seamlessly on any screen size: phone, tablet, or desktop.

Ongoing website management (optional)

If you want FAMGO to help maintain and improve your site, we offer ongoing support so you can stay focused on your patients.

CASE STUDY — GENESIS HEALTH CLINIC, CALGARY

From a general health clinic to a
medical aesthetics practice.

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HOW THE DESIGN PROCESS GOES

Regular check-ins at each project milestone

At FAMGO, you work directly with the senior designer building your website. Not through layers of account managers or junior designers.‍

We've refined this process across 16 years of client work. You'll always know where we are, what's coming next, and what's expected.

1. Free consultation call

This phase is to understand the unique challenges your clinic is facing and what your short-term and long-term goals are. We listen to your needs, your context, and your concerns.

2. Custom proposal & project estimate

After our call, we’ll present a statement of work outlining what we recommend. Once we agree on the plan and quote, we kick off the project.

3. Project kickoff with research & discovery

We gather insights through stakeholder conversations, survey tools, website data (if available), and benchmarking. This ensures the work we do is rooted in real context, not guesswork.

4. Sitemap & wireframe

Sitemaps and wireframes are like the blueprint and scaffolds of a website. It's like building a house on rock rather than sand. The structure is built based on the insights from the research & discovery. We make sure the structure and layout is correct before we worry about the design of each room.

5. Design & build

This is where most people associate with website design". Now we visualize our wireframes, really designing each "room". This is where we start "chopping down" the tree. We design and build on the Webflow platform for security, reliability, and user-friendly interface.

6. Website launch

Once QAs are done, we officially launch the website! Rest assured, we will monitor and continue to support the website for 30 days if anything goes wrong. This is also when we train your staff on how to manage your website from there on.

7. Ongoing website support (optional)

If you're really too busy and want only focus on the ministry, we can take care of your website at FAMGO. Our services include ensuring your website security, uptime, and SEO and conversion optimization to keep your clinic website either maintain or keep climbing to the top of the search results.

Our team

16 years of professional web design & branding experience

FAMGO is led by professionally trained designers who also grew up serving the in church.

Henry Hsu's portrait photo. 許謙信的大頭照。
Henry Hsu
Creative Director

Henry has been designing professionally since 2010. Prior to FAMGO, he worked for UX and ad agencies and tech startups in Toronto for over a decade. His portfolio includes work for the Canadian Dental Protective Association, the University of Toronto, and numerous medical clinics and several technology companies.

Megan Chang's portrait photo.張敏敏的大頭照。
Megan Chang
Design Director

Megan has been designing professionally since 2010. She has spent over a decade creating visual identities for a wide variety of industries, including medical clinics, luxury brands, and higher education. Her past clients include Golston Jewellery, National Taiwan University of Science and Technology, and many nonprofits.

INVESTMENT

Medical aesthetics web design pricing. Transparent. No surprises.

Every med aesthetic clinic is different. The pricing below is only meant to give you a clear starting point, not box you in. We offer flexible pricing.

Investment
$10,000 – $13,000
Scope-dependent. Custom pricing available for multi-location clinics.
Strategy & positioning workshop
Messaging & service structure
Custom premium website design
Conversion-focused service pages
Local SEO foundation (white hat strategy)
GA4 & analytics tracking setup
Mobile-first development
QA & launch support
8–10 week structured build process. Clear milestones at every stage.

ABOUT FAMGO DESIGN

FAMGO is a small design studio based in Toronto, Canada. Our owners are the creators of the work and serve as the primary contact for every client.

QUESTIONS WE GET ASKED

The things you're probably
already wondering.

If you’re considering a new medical aesthetics website, you probably have questions about cost, timelines, and what the process looks like. Here are some of the most common questions we hear from clinic owners and practitioners.

Why should I trust FAMGO, a small agency with a $10K investment?

Because small means accountable. You're not handed off to a junior team member. Every decision goes through the same person or persons (senior designers) who communicated with you. Every designer is at senior-level. We take on a limited number of projects at a time, specifically so we can deliver at this level.

What if I'm not happy with the direction?

The process is built to prevent that. The strategy and messaging phases happen before any design work starts — so you're approving direction, not just reacting to visuals. We don't move to the next phase until you're aligned with the current one.

What makes FAMGO different from hiring a freelancer or other agency?

Great question. You'll find cheaper options, but here's what you get with FAMGO:

  • Senior designers with 16+ years professional experience each
  • Human-centred design process that reduces risk and ensures quality
  • Ongoing support and training
  • Portfolio of successful websites with measurable results
  • Direct communication with the people doing the work

Cheaper often means inexperienced, offshore teams, or agencies using junior designers.

What do I actually own at the end?

Everything. The design files, the code, the content. No proprietary platform lock-in, no ongoing fees unless you want continued support.

Do you offer ongoing SEO or support after launch?

Yes. Ongoing SEO, content strategy, and performance support are available after launch for clinics that want to keep building on the foundation.

Do you work with new clinics?

Occasionally. We're best suited for established clinics — typically 1–5 years in — who have proven demand and are ready to scale it. If you're brand new, reach out anyway and we'll be honest about whether we're the right fit.

Will our staff or volunteers be able to update the website?

Yes. We build clinic websites on Webflow that are simple and practical to manage. After launch, we provide training so your staff can confidently update treatments, pricing, and clinic information.

Do we own the website, or are we locked into FAMGO?

You own your website completely. It's built on Webflow, which means you can manage it yourself or hire anyone else to work on it. You're never locked in. We just ask that you keep our small credit link in the footer (which you can remove if needed).

Do you only work with medical aesthetics clinics in Toronto?

We’re based in Toronto, but we work with clinics across Canada and beyond. Since most of the design process is collaborative online, location rarely limits us.

Still have questions?

If you’re unsure which package is right for you or want to talk through your needs, feel free to reach out!

Let's look at your website together for free

Book a 20-minute website audit call. We'll review your current site, identify the two or three things most likely costing you patients right now, and tell you exactly what we'd do about them. No pitch, no pressure. You walk away with something useful whether you hire us or not.

A person sits at a desk, updating website content with a computer displaying a map and contact details. The setting is organized and focused.