179.89% increase in Google for Genesis Health Clinic
Who is this project for
- Medical aesthetics clinics looking to attract more patients and boost local search rankings across Google and AI search engines.
- Clinic owners seeking a bilingual website that communicates services clearly and builds trust with diverse patient groups.
- Healthcare practices ready to convert visitors into consultations through intuitive UX, strategically placed CTAs, and SEO-driven content.
- Clinics that want a professional brand identity that reflect both medical expertise and aesthetic design.
The challenge
Located in Calgary, Canada, Genesis Health Clinic built its reputation through family medicine entirely through referrals in the beginning. Because family physicians were in high demand in Alberta and across Canada, they had never needed a website to attract patients before.
As Genesis expanded into medical aesthetics, it suddenly needed a conversion-focused website in this new and competitive industry. They needed a strategy to reach new patients searching online.
Key pain points
- No website before
- Limited local visibility in Calgary Beltline & Downtown areas
- Unable to reach their ideal clientele due to no online presence (no info online)
Why a custom website design made sense
A template-based site would have limited control over conversion optimization and user experience.
A custom website design enabled:
- Conversion-focused service layouts with a consistent patient decision framework
- Scalable local SEO targeting high-intent search in Calgary
- Optimized performance, mobile usability, and web accessibility for better user experience for patients with diverse abilities.
Instead of adapting the clinic to a template, the website was built around how real people search, evaluate, and book care.
Our design process
We guided Genesis Health Clinic through our FAMGO human-centred design process, covering brand identity, web design, UX, bilingual content, local SEO, and conversion rate optimization. Every step was designed to build patient trust and generate new inquiries.
Brand identity & positioning
Website design & UX
Conversion-focused content
Local SEO & GEO targeting
Analytics & CRO setup
Brand identity & positioning
We developed a visual identity that balanced medical precision with aesthetic elegance — simple, clean lines, and humanist sans-serif typography that communicates medical professionalism and calm atmosphere.
The new logo is set in Montserrat and carefully kerned for optimal legibility in both print and digital media.
User-centric website design
We designed a simple layout with clear top navigation, a bilingual toggle, and strategically placed CTAs to guide users toward contacting the clinic or booking a consultation. The responsive design ensures a seamless experience on all devices, from desktop to mobile.
Bilingual toggle (English / 繁體中文)
Sticky “Book consultation” CTA
Service highlight sections with scroll-based animations
Streamlined contact and booking forms
Conversion-focused content
Our content strategy blended local SEO with patient-centric content.
Every headline, paragraph, and button was written to build patient trust and reduce hesitation, using plain, everyday language:
We produced fully bilingual copy in English and Traditional Chinese to reflect Calgary’s growing Chinese community and strengthen local relevance in search.
Conversion principles applied:
- Action-oriented CTAs above and below fold
- Social proof integrated near booking sections
- Keyword-rich headlines with conversational tone
- Localized bilingual copy for patients living in Calgary
Local SEO & GEO for online traffic
We optimized every page for high-intent local searches, driving qualified traffic for terms such as: “PRP therapy Calgary,” “Hydrafacial in Calgary,” and “medical aesthetics Calgary.”
Local targeting included the Calgary Beltline and Downtown areas, with meta descriptions and alt text imagery for authentic local signals.
Results
The result is a strong digital foundation and fast visibility growth, confirming our expertise in medical aesthetics web design in Calgary.
increase in local search on Google within 60 days post-launch
increase in user engagement time on the site
increase in click-through rate from organic search results
Key redesign improvements
- Conversion-focused layouts with primary & secondary CTAs, trust signals, and simplified content flow
- Bilingual, mobile-first UX designed for high-intent users and scalable local SEO growth
- 179.89% increase in local SEO, and ranked top 1-3 for several targeted keywords
Visual highlights
A visual walkthrough of the Genesis Health Clinic website, showcasing its calm aesthetic, responsive layout, and conversion-driven details.
Medical aesthetics website designed to convert visitors into patients
Your website should be a 24/7 sales machine. It should help your target patients understand your services, trust your clinic, and take the next step with confidence.
