Genesis Health Clinic — Bilingual website & brand transformation for a Calgary medical aesthetics clinic
Transforming an offline (no website) clinic into a top-ranked medical aesthetics clinic website on Google & AI search engines.
Located in Calgary, Genesis Health Clinic built its reputation through family medicine entirely through patient referrals. Because family physicians were in high demand in Alberta and across Canada, they had never needed a website before.
As Genesis expanded into medical aesthetics, it suddenly needed a complete digital foundation in this competitive industry. They needed a strategy to reach new patients searching online.
Key pain points
- No prior website
- Need for local visibility in Calgary Beltline & Downtown areas
- Unable to reach ideal, target clients
Full digital transformation: brand, website, SEO & conversion
We guided Genesis Health Clinic through a holistic human-centred design process, covering brand identity, UX/UI, bilingual content, local SEO, and conversion rate optimization. Every step was designed to build patient trust and generate new inquiries.
Brand identity & positioning
Website design & UX
Conversion-focused content
Local SEO & GEO targeting
Analytics & CRO setup
Brand identity & positioning
We developed a visual identity that balanced medical precision with aesthetic elegance — clean lines, soft colours, and refined typography that communicates professionalism and calm confidence.
The new logo lockup and bilingual palette unified both sides of the brand: trusted family care and modern aesthetic expertise.
Website design & UX
The website was crafted around clarity, trust, and ease of action.
We designed an intuitive layout with clear navigation, a bilingual toggle, and strategically placed CTAs to guide users toward booking a consultation. The responsive design ensures a seamless experience on all devices, from desktop to mobile.
Bilingual toggle (English / 繁體中文)
Sticky “Book consultation” CTA
Service highlight sections with scroll-based animations
Streamlined contact and booking forms
Conversion-focused content
Our content strategy blended SEO precision with emotional storytelling.
Every headline, paragraph, and button was written to build patient trust and reduce hesitation, using plain, confident language:
We produced fully bilingual copy in English and Traditional Chinese to reflect Calgary’s diverse community and strengthen local relevance in search.
Conversion principles applied:
- Action-oriented CTAs above and below fold
- Social proof integrated near booking sections
- Keyword-rich headlines with conversational tone
Local SEO & GEO targeting
We optimized every page for high-intent local searches, driving qualified traffic for terms such as: “PRP therapy Calgary,” “Hydrafacial in Calgary,” and “medical aesthetics Calgary.”
Local targeting included the Calgary Beltline and Downtown areas, with meta descriptions and alt text imagery for authentic local signals.
A strong digital foundation & fast visibility growth
The result is a strong digital foundation and fast visibility growth, confirming our expertise in medical aesthetics web design in Calgary.
Monthly increase in local search visibility
Monthly increase in engagement time
Monthly increase in click-through rate
Visual highlights
A visual walkthrough of the Genesis Health Clinic website, showcasing its calm aesthetic, responsive layout, and conversion-driven details.
