The Village Church — A welcoming church website redesign for Thorold’s community
[TBD]
Church websites are often the first interaction someone has with a community. The Village Church needed a website that could clearly communicate their mission and invite newcomers while still serving existing members.
Their previous site struggled with:
- Lower ranking than the other Christian denominations
- Quickly communicating who the church is for
- Guiding first-time visitors on what to expect
- Making service times and locations easy to find
- Reflecting the warmth and vibrancy of the church community
The goal was to remove barriers, build trust, and make engagement simple.
[TBD]
We designed the website around the needs of real church visitors, focusing on clarity, empathy, and gentle conversion.
Newcomer-first structure
Gentle, conversion-focused UX
SEO foundations for discoverability
Design that feels human
Newcomer-first structure
The website was reorganized around the most common visitor questions:
- Who is this church for?
- What will my first visit be like?
- When and where do services happen?
- How do I get connected beyond Sunday?
Clear pathways reduce uncertainty and help visitors feel confident before attending.
Gentle, conversion-focused UX
Instead of aggressive prompts, the site uses clear and reassuring calls to action:
- Plan your visit
- Find a service time
- Get in touch
These actions are visible, simple, and placed where visitors naturally look.
SEO foundations for discoverability
We built sustainable SEO foundations:
- Logical page hierarchy and headings
- Search-friendly page titles and meta descriptions
- Internal linking between key pages
- Mobile-first, fast-loading layouts
This ensures the church is discoverable for searches like “church website redesign Thorold” without over-optimizing.
Design that feels human
The visual design prioritises warmth and readability:
- Comfortable spacing and accessible typography
- Photography capturing real community life
- Calm, modern aesthetics supporting trust and approachability
The goal was to mirror the in-person experience online.
[TBD]
Although some long-term performance metrics are still developing, the redesigned website already delivers:
For "Church in Thorold" on Google Search results.
Monthly increase in engagement time
Monthly increase in click-through rate
Visual highlights
A visual walkthrough of the Genesis Health Clinic website, showcasing its calm aesthetic, responsive layout, and conversion-driven details.
