Orchid Tooth Dental is a general & family dentistry based in Thornhill, in the Greater Toronto Area.
Founded in late 2019, the dental practice began through word-of-mouth. But to scale to the next phase, an investment in the web presence was necessary. FAMGO collaborated closely with the founder, Dr. Judy Tsai, in creating the brand direction, content strategy, and website design.
The challenge was to help Orchid Tooth Dental stand out from over hundreds of other dental practices in a metropolis like Toronto. The solution emphasized communicating “trust” and “authority” by highlighting their competitive advantages, and translating the same physical clinic experience to the web.
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