Dental Website Design - Orchid Tooth Dental

Project description

Orchid Tooth Dental is a general and family dentistry based in Thornhill, in the Greater Toronto Area.

Founded in late 2019, the dental practice initially grew through word-of-mouth. However, to advance to the next phase, investing in its web presence became necessary. FAMGO collaborated closely with the founder, Dr. Judy Tsai, to create the brand direction, content strategy, and website design.

The challenge lay in distinguishing Orchid Tooth Dental from the hundreds of other dental practices in a metropolis like Toronto. The solution emphasized communicating "trust" and "authority" by highlighting their competitive advantages and translating the physical clinic experience to the web

Results: Ranked 1st on 3 targeted keywords on Google Search and within the top 5 results on 5 other targeted keywords.

View the 'Orchid Tooth Dental' live site:

http://www.orchidtoothdental.com

Project date

2022

Services provided

Content strategy

Website design

Website development

Industry

Publishing

蘭牙齒科 Orchid Tooth Dental web design on mobile devices.

“‘If we target everyone, we target no one.’ We establish the short-term and long-term goals, the demographics, and business objectives.”

Screenshot of OTD's team section on mobile

“Every staff at Orchid Tooth Dental is bilingual, some trilingual or even quadrilingual. This is one of their biggest competitive advantages especially in a city like Toronto.”

Screenshot of OTD's testimonial section on mobile

“Branding of orchid flowers, marble, gold, white, and black.”

“To build trust and authority, we explain each dental service they offer, educate the patients on the pros and cons, and the treatment process at Orchid Tooth Dental.”

“It’s often the ‘unknown’ that keep prospective patients from visiting the clinic physically, especially in a dental clinic setting. To ease their nerves, we show the faces of the team, office interior, and a professional website that reflects their expertise.”

Orchid Tooth Dental