Gold & Stone

Brand identity for Gold & Stone in Shanghai.

JSM Diamond (金石盟珠宝 Gold & Stone) is a luxury goods & jewellery brand for people who love fashion and beauty in China area. They aims to design products that are creatively developed and conceptually considered. Working with a team of international designers, JSM Diamond offers diversity, quality and a truly unique experience for the customer.

Established in 2004 JSM Diamond has rapidly gained a respectable and prized name for itself, having now become one of the Shanghai’s most appreciated Jewellery brands..

Services provided



Luxury Goods & Jewelry | Retail

Methods used

  • Stakeholder interview
  • Competititor & SWOT Analysis
  • Visual design

Visual identity design application on exterior signage and shop facade.

Visual identity design application on interior signage and shop facade.

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