HomeLi

Brand identity for a civil & structural engineering firm based in Taichung, Taiwan

HomeLi Civil & Structural Engineering Firm is a consultancy based in Taichung, Taiwan.

The rationale of the logo is the synthesis of the uppercase letter "H" (HomeLi) and a "bridge". A bridge is chosen as the logo form because it is most people's first impression of civil engineering based on our research.

The logo form not only communicates the company's specialization in civil and structural engineering, it also gives the impression of stability and their mission to serve their clients from beginning to the end.

Services provided

Branding

Industry

Civil Engineering

Methods used

  • Stakeholder interview
  • Competitor research
  • Visual identity

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